What you need to know about coffee

Coffee is more than just a daily routine, it is a craft shaped by where it is grown, how it is roasted, and the way it is brewed. Beans sourced from regions around the world carry distinct flavor profiles, from bright and citrusy notes found in African coffees to the smooth, chocolatey richness often associated with Central and South American origins. Even the roast level and grind can shift those flavors in subtle but meaningful ways. This FAQ section is here to answer the most common questions we hear, while also helping you better understand what is in your cup. Whether you are exploring new origins or dialing in your perfect brew, a little knowledge goes a long way in turning great coffee into something exceptional.

Getting Started

What’s the difference between light, medium, and dark roast coffee?
Light roasts tend to highlight the bean’s original flavors, often brighter and more acidic. Medium roasts balance flavor and body, while dark roasts bring out deeper, bolder notes with less acidity and more of that classic “roasty” taste.
Where do your coffee beans come from?
Our beans are sourced from trusted farms around the world, including regions in Central and South America, Africa, and Southeast Asia. Each origin brings its own unique flavor profile, from fruity and floral to rich and chocolatey.
How fresh is your coffee when it ships?
We roast in small batches and ship shortly after roasting to make sure you’re getting the freshest coffee possible. Freshness plays a huge role in flavor, so we aim to get it to you at peak quality.
What grind size should I choose?

Grind size depends on how you brew your coffee. Coarse works best for French press, medium for drip machines, and fine for espresso. If you’re not sure, we can help you pick the right grind for your setup.

How should I store my coffee to keep it fresh?
Keep your coffee in an airtight container in a cool, dark place. Avoid the fridge or freezer, as moisture and temperature changes can affect flavor. Proper storage helps preserve the aroma and taste longer.

Pro Tips

What is the best water temperature for brewing coffee?
For most brewing methods, water between 195 and 205 degrees Fahrenheit works best. Water that is too cool may leave coffee tasting weak or under-extracted, while boiling water can pull out more bitterness than you want.
How much coffee should I use per cup?
A good starting point is about two tablespoons of ground coffee for every six ounces of water. From there, adjust the ratio to match your preferred strength and brewing method.
Does whole bean coffee stay fresh longer than ground coffee?
Yes. Whole beans generally hold their flavor and aroma longer because less surface area is exposed to air. Grinding just before brewing usually gives you the freshest flavor.
What is the difference between single-origin coffee and a blend?
Single-origin coffee comes from one country, region, farm, or growing area and tends to highlight the characteristics of that origin. A blend combines coffees from multiple origins to create a balanced or consistent flavor profile.
Why does the same coffee taste different with different brewing methods?
Each brewing method changes how water interacts with the coffee grounds. Brew time, grind size, pressure, filtration, and water temperature can all emphasize different flavors, body, acidity, and aroma from the same beans.